Death by Dolls is about the empowerment of women, the encouragement to express oneself through fashion, to embrace being different instead of blending in. The chance to not just break the rules, but make them. Born and raised in London, Sara Al-Saud, is one half of the sibling fashion creation, Death By Dolls. Sara was brought up by her very sophisticated grandmother always flamboyantly dressed in avant-garde, couture dresses and furs, jewels, long red nails, bright red lipstick and fabulously big blonde hair in an air of ever-present Chanel no. 5. Raised by a glamorous role model in a chic, international city with a backyard that included Paris, Milan and Madrid, Sara quickly developed an appreciation for beauty, timelessness and drama.